“The benefits of having the outside party joining is they really get a sense of what you’re all about and your needs,” said Kent Gourdin, chairman of the management and marketing department at the College of Charleston.
“They can bring in some fresh perspectives that you just can’t get with an arms-length relationship.”
http://www.equities.com/news/headline-story?dt=2012-12-17&val=833615&cat=industrial
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