Ozzy Osbourne, Katy Perry and Kayne West had their time in her career. But none of that matters today. That was then – this is now. And that’s where the story is. Right now: That’s what really matters.
“Real time is how storytelling is done now. People don’t want to know what you did yesterday or five minutes ago – they want to know what you’re doing now,” says Susan Kamenar ’08, who – after a decade of digital marketing for big names in the entertainment industry – is shifting her focus to the outdoor adventure and social-action space. “People want honesty and transparency, and live social storytelling is the unfiltered way to bring people with you as the story unfolds.”
And that’s exactly why this is such an exciting time – perhaps the most exciting time – in her career.
Kamenar started working in the music industry as a sophomore at the College, when Sony Music Entertainment hired her as a college marketing representative to promote up-and-coming musicians in the Charleston area – and, later while studying in Sydney, Australia. By the time she graduated, she was already living in New York City and working for Sony full time while also finishing her Honors thesis.
“You make your own luck, and you do that through hard work. I wouldn’t have gotten that job with Sony if I hadn’t put in the work,” says Kamenar, who, as a communication major in the Honors College, held leadership positions in the Student Alumni Associates and the Public Relations Student Society of America, wrote for Charleston’s City Paper, served as editor of the College’s student newspaper George Street Observer and had a spot on CisternYard Radio. She also interned at Sony, the European Parliament in Brussels, Ketchum in NYC and Gold Mountain Entertainment in Charleston.
Read more of this story in The College of Charleston Magazine!
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