Growing up, I had never learned much about sustainability because I grew up in a town that was not necessarily moving towards being more sustainable, and my parents did not necessarily take special interest in it. However, I did learn about sustainability in the way that my dad had always taught me how important it is not to waste. Anytime I didn’t finish the food on my plate or use something I bought he told me about how the Native Americans who lived where I grew up would use every piece of the animal they had hunted due to respect for the animal. Although he is not necessarily very eco-conscious, he is the opposite of an over consumer which is a core concept of sustainability. He has made me aware of my waste growing up which I think is important, but this went a step further when I came to CofC. My roommate Rebecca, is an environmental geoscience major so sustainability is very important to her, so although it was never really at the front of my mind before, it has become very important to me because of her.
However, being in Greece has made me realize how much less emphasis there is in America in recycling as the system of recycling seems to be much more thorough in Greece in my experience so far. I have also found it interesting to be learning about the cradle to cradle concept in sustainability. I never have thought much about how recycling goes beyond me, and what the businesses I support do with their waste. I like the idea of businesses trying to develop products in a way so that the waste will be able to be reused to sell more products. I intend to work in advertising for a business one day and I think that although the cradle to cradle concept is not supposed to be practiced solely for marketing purposes, if a company is able to reduce their waste by a high percentage this could easily give them an advantage over their competitor.
Although I am not necessarily a sustainability major or minor, I would like to work for a company that is more sustainable and practices recycling as this aligns with my personal values. Additionally I believe that soon companies that are known to generate excessive waste will become less lucrative as the consumer is beginning to care more about the environment, especially in Europe which seems to be ahead in this concept.