JOB AD: Digital Media Account Analyst

Location: Charleston, South Carolina, United States Full-time

Apply here: https://levelwing.recruiterbox.com/jobs/fk0jpbd/

SUMMARY: Do you have an interest in breaking into the dynamic Digital Marketing Industry? Are you looking for an opportunity to learn the fundamentals while working in a fast paced and dynamic environment? Then perhaps the Digital Media Account Analyst role is for you! This position will require new team members to learn all about all facets of Digital Marketing and utilize data to optimize marketing initiatives. These skills are learned through comprehensive training, observation and “learning-by-doing” under close supervision with frequent and constructive feedback through a manager-analyst relationship. This position will rely on pre-established guidelines to perform the basic functions of the job. So whether you are a recent graduate looking for quality experience or someone who is looking to re-enter the workforce in a new and exciting industry,

Levelwing’s Digital Media Account Analystrole could be the perfect jumping off point towards an exciting career in digital marketing.

DUTIES & RESPONSIBILITIES:

• Collaborate on display and search engine marketing strategy development
• Coordinate, execute + analyze paid digital marketing campaigns
• Maintain understanding of fundamental digital marketing metrics and how they interact and influence one another
• Remain up to date with knowledge of client-specific KPIs and general business information
• Work with Sr. Analysts to ensure all client campaigns goals / objectives are achieved

Ownership of following organization optimization and reporting processes:

• Be able to successfully work across Excel, web interfaces, desktop editors, and ad servers to optimize digital marketing campaigns
• Paid search keyword expansion / research, including negative keyword generation
• Evaluate search keywords / ad copy for relevancy to landing pages
• Develop content and build ad copy for clients’ promotional campaigns
• Execute display ad trafficking and campaign setup
• Evaluate ongoing display ad creative and publisher performance
• Generate daily, weekly, and monthly reports and recommendations to Sr. Analysts

KNOWLEDGE, SKILLS & ABILITIES:

• Amazing communications skills
• Ability to meticulously follow process
• Detail oriented with strong attention to follow-through
• Above average analytical skills
• Exceptional time management skills
• Ability to multi-task and simultaneously work on multiple projects
• Proficient on Microsoft Excel
• Ability to learn new technology platforms in a timely manner
• Must be able to focus for long periods of time at a computer screen given the nature of the digital business

DISCLAIMER: The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract. As with all positions, employment is “at will” or voluntary on both the part of the organization and the team member. Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice. Levelwing is an Equal Opportunity Employer