With Who: Association of Government Accountants
Location: Alexandria, VA
Type of Employment: Full-time
Position Description: The Marketing & Communications Manager is a versatile and responsive professional who will help promote AGA products and services. This role will develop and deliver high-quality marketing and communication content; be responsible for executing email, social media and public relations campaigns; and will assist in designing creative assets. The Marketing & Communications Manager will also be responsible for maintaining brand identity and upholding quality standards.
Primary Duties Include:
- Create content for newsletters, social media, conference materials, marketing collateral, email communications, website and other AGA materials
- Develop Topics newsletter (write and/or solicit copy, and manage advertising) and distribute via email service provider (Informz) to membership
- Draft copy for marketing collateral and promotional emails; provide ideas for messaging and concepts; and initiate and/or implement campaigns
- Use content management system (Kentico) to evaluate and streamline copy on AGA website; provide quality assurance and improve user experience and search engine optimization
- Utilize multiple forms of media to highlight significant achievements of government financial managers to enhance the public’s perception of government financial management and communicate the value of public service.
- Design and execute social media campaigns to promote the profession and support AGA’s marketing initiatives; monitor social media channels for issues and/or breaking news. Develop and maintain calendar for standard and promoted/paid content
- Generate and distribute press releases; represent AGA at events and with media; maintain media relationships
- Monitors media mentions of AGA, GFM and influencers for situational awareness and response
- Responds to requests for information and assistance from the media
- Analyze the success of digital communications, including email, web, and social media – provide regular analytic reports
- Design and create social media and other graphic assets
- Work collaboratively with staff/departments to effectively promote AGA
- Contribute to organization-wide marketing/communications schedule
Candidates must be comfortable in a fast-paced environment, collaborating with other staff members, and working with volunteers and subject matter experts. Proven experience writing compelling copy for a variety of mediums, including newsletters, web content, promotional emails, and social media posts. Hands-on experience in web and graphic design.
Skills/Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations or a related degree
- 4-5 years of related experience; preferably in an association
- Self-starter, highly organized project manager, able to balance multiple projects while maintaining attention to detail and a focus on delivery
- Demonstrated ability to meet multiple deadlines and prioritize projects
- Excellent written, verbal and presentation skills
- Strong ability to manage for accuracy, style, design and adherence to brand standards
- Proficient with Adobe CC, including Illustrator, InDesign, and Photoshop
- Knowledge of AP Style and how to use it effectively
- Experience with social media platforms in a professional setting (Facebook, Twitter, LinkedIn, Instagram, YouTube) and web measurement and social management tools
- Experience working with an email marketing platform (Informz or similar)
- Experience working with a web CMS (Kentico)
- Experience with media monitoring and distribution platforms
- Experience with basic video editing platforms (YouTube, iMovie)
- Proficiency with G Suite tools (Google Docs, Google Alerts, Google Forms)
Apply (or request more information): Apply today! Job Application via CofC Alumni Career Center
