With Who: Water Mission
Location: Charleston, SC
Type of Employment: Full-time
Position Description: Do direct marketing campaigns excite you? Do you love planning, developing, and executing direct response programs that support donor acquistion and engagement? If yes, imagine doing so for an organzation that helps people have access to clean, safe water and an opportunity to experience God’s love. If this shouts “ideal job” to you, read on…
The Direct Marketing Manager is responsible for planning, developing, and executing the Water Mission’s direct response program to support donor acquisition, engagement, retention, and stewardship objectives. The position will report to the Director of Marketing and Communications and will oversee all campaigns, from setting strategy and establishing key performance indicators to daily project management and post campaign analysis.
This role will coordinate with internal teams and external vendors to create and implement direct response tactics across a variety of channels, including direct mail, email, videos, texts, web pages, and social media, to increase awareness of the global water crisis and positively promote the Water Mission brand. In the first 12 months, a successful Direct Marketing Manager will:
Responsibilities:
- Develop and execute the strategy to drive short-and long-term integrated direct response fundraising efforts targeted to reaching new constituents, reactivating lapsed donors, and engaging and lifting active donors
- Initiate and strengthen direct response activities that increase brand awareness, generate revenue, and enhance relationships with the ministry
- Identify and segment target audiences for each tactic
- Collaborate with Donor Care and leverage insights from campaign and database analytics to develop effective data-driven direct response initiatives, improving file health, segmentation strategies, and campaign performance
- Champion the use of data analytics to inform strategies
- Ensure fundraising goals, acquisition targets, and stewardship plans and budget goals are met
- Lead internal creative and content approval processes; communicate desired key messages; and adhere to ministry standards, style guides, and legal and compliance regulations
- Collaborate with leadership to establish campaign goals, metrics, budgets, scope, and timelines; optimize campaigns through A/B testing; report on performance; develop, manage, and track expenditures; and analyze campaign successes following completion
- Provide recommendations on design and package configuration of all direct response tactics to achieve cost efficiencies and maximize impact
- Manage annual revenue and expense planning, budgeting, and forecasting for campaigns
- Cultivate and manage key external vendor relationships
Qualifications:
- Personal and growing relationship with Jesus Christ
- Bachelor’s degree required; additional education preferred, preferably in marketing, communications, advertising, business, or related field
- Five years of executing multi-channel integrated direct response campaigns, including knowledge of regulatory standards, segmentation, and revenue and expense planning
- Demonstrated knowledge and ability to use data to optimize campaign performance – preferably in the nonprofit or ministry sector
- Advanced knowledge of direct response, mid-level, and sustainer techniques
- Excellent written and verbal communication skills, including the ability to clearly articulate ideas and feedback in a constructive way
- Ability to work both independently and collaboratively with a team
- Exceptional organizational skills and attention to detail; ability to effectively manage competing priorities and meet concurrent deadlines
- High level of proficiency with Microsoft Office Suite; experience with Raiser’s Edge a plus
Apply (or request more information): Apply today! Water Mission Job Application (more job post info)