With Who: INTO Washington State University
Location: Pullman, WA
Type of Employment: Full-time
Position Description: The Marketing and Communications Specialist (MCS) develops print and electronic materials to promote the university and drive student recruitment from global markets to the university. This position will manage, organize and implement a wide range of projects and activities primarily focused on those defined in the recruitment and marketing plan that support student recruitment, education counselor training and enrollment goals. The successful candidate also will be responsible for general center marketing and communications activities, as well as event planning and coordinating/hosting campus visits for agents and prospective students. The candidate is expected to work independently and creatively to achieve goals.
The MCS will be responsible for generating content for the following audiences:
- Current and prospective international students
- INTO WSU staff
- WSU constituents
- INTO constituents
- Regional Offices and Regional Managers
- Education Counselors and Agencies
- Media partners and audiences
Key Accountabilities and Duties:
- Marketing Content Development:
- Manage content development from start-to-finish and implement into integrated marketing strategy.
- Exercise creative judgement in developing and publishing print and electronic materials that include but are not limited to: flyers, brochures and other print collateral, video content, student testimonials, web pages and social media posts, PowerPoint presentations and student pre-arrival communications.
- Collaborate with INTO North America marketing on the production of the above-mentioned items.
- Author and produce feature copy for articles, blog posts, newsletters, print materials, social media, etc.
- Manage digital content including website updates, social media, and lead generation.
- Supervise, coordinate and conduct photo and video shoots on university campus.
- Liaise between center leadership, WSU stakeholders (University Relations, Provost Office, etc.) and the INTO North America marketing team for review and approval of materials.
- Serve as main media contact for INTO WSU center if needed.
- Recruitment and Events Planning:
- Serve as the lead events planner and host for campus visits (familiarization trips) that promote the university and INTO WSU programs for education counsellors and students.
- Travel domestically and internationally to promote academic and language programs (up to 10%).
- Management of logistics and activity for various promotional events both local and abroad.
- Provide exceptional customer service for merchandising and marketing needs of regional offices.
- Resources and Project Management:
- Identify and manage appropriate resources to support timely and accurate deliverables production.
- Develop annual marketing production calendar and social media strategy.
- Oversee center marketing budget in collaboration with ADMR.
- Design, select, order, track and ship merchandise for events and regional recruitment needs.
- Identify and contract with local vendors for print, merchandise, special events and other materials.
- Management of student interns and other temporary resources, when and if applicable.
- Maintain repository of marketing assets and file organization.
- Utilize business skills to analyze and provide feedback or new ideas for materials and strategies.
- Coordinate additional marketing and communications projects as assigned.
- Other duties as assigned.
Qualifications:
- Essential:
- Minimum of three years professional marketing and communications experience, with evidence of creative production skills and public relations experience
- Bachelor’s degree in English, journalism, communications or related field
- Comprehensive knowledge of grammar and writing, information gathering via the Internet and other sources and fact checking
- Exceptional written and oral communications, research, spelling, grammar and proofreading with a thorough understanding of AP grammar style
- Experience using MS Office and Adobe Creative Suite to produce marketing materials from existing templates
- Demonstrated ability with video production and photography.
- Demonstrated ability to communicate complex and data-centric topics to international lay audiences
- Experience with events planning, from concept through completion
- Superior interpersonal skills
- Commitment to building relationships with potential students, students, peers, senior managers, university stakeholders and external vendors
- Demonstrated experience writing about higher education
- High level of sensitivity to cultural differences and awareness of global perspectives
- Passion for international education, working collaboratively and upholding brand standards
- Resourceful, creative and able to meet deadlines
- Exceptional organizational skills and attention to detail
- Ability to deploy and manage resources effectively with initiative, priority and time management
- Ability to maintain sound judgment and decision-making even when under pressure
- Eligible to work in the U.S., no relocation provided
- Desirable:
- Experience studying abroad
- Understanding of the creative development and production process
- Familiarity with website content management systems
- Experience managing projects, events and logistics
- Familiarity with email marketing
- High energy level and ability to thrive in a fast-paced environment
- Hands-on approach to customer service and business growth
- Experience working in higher education, or an international higher education partner
- Sense of humor, flexibility and an ongoing curiosity to learn about international higher education
- Proficiency in a second language other than English
Application Deadline: Closing date is October 18, 2019
Apply (or see more information): Submit your cover letter and resume today! https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=784f8d56-cd0b-4d3e-a1ac-d483f8f0a37e&ccId=19000101_000001&jobId=296452&source=CC2&lang=en_US