With Who: Hill-Murray School
Location: Maplewood, MN
Type of Employment: Full-Time
Position Description: The purpose of this position is to serve as the primary communications professional for the institution and to successfully lead the branding and marketing of the organization. The Marketing Director is responsible for establishing, promoting and maintaining the Hill-Murray brand by developing strategies and executing tactics that communicate the Hill-Murray brand message.
Major Accountabilities and Measures of Success:
- Development and implementation of cohesive marketing strategies and marketing plans including campaigns, events, social media, digital marketing, and PR
- Increase brand awareness and reach across multiple platforms
- Work closely with Admissions and Development teams, assist in meeting objectives by providing appropriate tools, materials and presentations
- Execute all of the marketing tasks and tactics pertaining to launching a campaign, event or fundraising effort
- Create and execute personalized marketing campaigns to Hill-Murray stakeholders utilizing Salesforce tools including:
- Pardot email campaigns
- Salesforce Social media suite
- Mogli for texting
- Oversee social media marketing platforms
- Manage social media presence and create campaigns to improve social media engagement, reputation and recognition
- Create all social media content strategy and execution
- Lead content development
- Review and implementation of the Brand strategy
- Direct and oversee all design work
- Maintain the core brand messaging
- Direct creative and hire appropriate vendors to produce all marketing materials including brochures, flyers, online marketing, social media posts, etc. to continuously build our brand
- Analytical data gathering
- Word of Mouth Marketing
- Work with committee chair and project manager to create, execute and manage marketing plan
- Manage the marketing and communications budget within parameters set by the President and the Board
- Manage all communications
- Schedule, manage, edit and send bi-weekly digital newsletter
- Edit and send all communications from the President
Other Responsibilities: The responsibilities listed above are representative responsibilities intended to describe the general nature and level of work performed by persons who have accepted this position. It is not intended to be an exhaustive list of responsibilities and qualifications required for this position and is not all-inclusive as from time to time the incumbent will be called on to perform additional duties as needed.
Desired Attributes: Must convey Benedictine & Lasallian beliefs and values in interactions with students, staff, parents, and the Hill-Murray community as a whole and work collaboratively with faculty, staff, alumni, and industry to achieve the position objectives.
Qualifications: A bachelor’s degree in business, marketing, communications or education is preferred. 3-5 years of applicable experience is desired.
Apply (or request more information): To assure best consideration, applications should be received by December 1, 2020. The application must include a letter of interest; a current resume; and the names of three professional references with each person’s position, professional relationship to you, e-mail address, and telephone number. References will not be contacted without prior knowledge and approval of the candidate. Submit materials electronically to:
Anne Becker | Administrative Assistant
Hill-Murray School
2625 Larpenteur Avenue East|Maplewood, MN 55109
Office: 651-748-2243 | Fax: 651-748-2444
abecker@hill-murray.org | www.hill-murray.org