With Who: Charleston Leaders
Location: Charleston, SC
Dates: Summer 2021
Position Description: We are seeking two summer interns for the following positions:
- The first project is with our database. We need someone who could update our member database with new information, contact members for some of that information, and coordinate our membership signage for approximately 300 members.
- The second project is to market, promote and use PR skills for our Annual Gala on Nov 5. We need social media, email marketing, PR and promotion, and anything else that will help promote this event.
About the Company: We are Charleston Leaders, a 501(c)3 nonprofit organization with a mission to foster and develop leadership in our community. We do that with various programming focused on leaders and leadership development. Our programs are dedicated to creating leaders and implementing leadership opportunities to nurture leaders in K-12 and beyond. We truly care about the community we live in, the business we engage with, the people we interact with and the children who are our future leaders.
PROJECT SCOPE 1 Marketing: Our organization is able to offer an internship for 1 marketing student or a team of students who will work together to help us with this project. As a 501(c)3 organization, we are in need of a marketing strategy for our Annual Gala on Nov 5.
The primary areas of focus for the student will be:
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- Branding
- Marketing Communications
- Market Research
- Public Relations
- Prospecting Strategy
- SEO Strategy & Recommendations
- Strategic Social Media Marketing
Our goal at the end of this experience is:
-
- For the student(s) to help us improve our brand’s presence and capture greater market share.
- For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- For the student(s) to help us effectively communicate our brand’s story and mission to a broad audience.
- For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team’s performance.
- For the student(s) to help us generate more traffic and revenue through search engines.
- For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include:
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- Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, CiviCRM, Google Sheets, Excel)
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
PROJECT SCOPE 2 Database Management: Our organization is able to offer an internship for 1student to help us with this project. As a 501(c)3 organization, we are in need of database assistance.
The primary areas of focus for the student will be:
-
- Maintenance of existing database
- Troubleshooting
- Outreach to our membership
- Coordination of data
- Implementation
Our goal at the end of this experience is:
-
- For the student to help us improve our database for effective communication
- For the student to help us gain a better understanding of our existing market
- For the student to help us implement better data for prospecting that increases conversion rates and boost our sales team’s performance.
- For the student to help us with authentic data to funnel into other systems
Other duties the student may complete could include:
-
- Assist with membership calls, spreadsheets, signage coordination
Apply (or request more information): To apply or request more information for either internship position, please email Ruthann Kelly Hipps (Co-Founder and Director) at rhipps@charlestonleaders.org.