With Who: American Medical Writers Association
Location: Rockville, MD
Type of Employment: Full-time
Position Summary:
AMWA’s Marketing & Communications Coordinator is a perfect opportunity for a rising association professional to make a unique contribution to a small, collaborative, and supportive staff team. This position requires an individual who is interested in helping our association grow and promote its membership program and education products.
The Marketing & Communications Coordinator will support AMWA’s efforts to attract, engage, and retain members and prospects using creative and innovative campaigns and tools.
AMWA is reaching new markets through the use of digital analytics, inbound marketing, paid social, and marketing automation techniques. Experience with digital marketing tools such as SEO, Google Analytics, content management and email marketing systems will be helpful for the successful completion of responsibilities such as:
- Employ marketing analytics techniques to gather, present, and interpret important data.
- Analyze data trends and make recommendations to improve the member experience.
- Review analytics to determine effectiveness of membership acquisition and retention campaigns.
- Gather information on trends and activity related to the profession of medical communication to support membership program activity.
- Ensure data accuracy and maintain membership and marketing database integrity.
The position also coordinates all membership and marketing communications and includes responsibilities such as:
- Design, coordinate, and proof weekly e-newsletters and member communications.
- Update and maintain the website and landing pages.
- Manage social media accounts (Twitter, Facebook, and LinkedIn) ensuring brand consistency and engagement with followers.
- Provide excellent customer service through phone or email with members and prospective members.
Candidates must be effective communicators and capable with typical association technology and databases, such as association management systems (AMS) and content management systems (CMS). AMWA uses the YM suite of products, and experience with this system is a plus, but not a requirement. Excellent writing and editing skills are critical in order to best support AMWA’s membership of medical communication professionals.
Candidates must be comfortable in a fast-paced environment, collaborating with other staff members, and working with volunteers and subject matter experts. 1-3 years or more of association experience, preferably in a membership-related role, is preferred. Experience with marketing automation (eg, Marketo, HubSpot, Act-On) is a plus.
If you are interested in joining our dynamic team, please send your resume and a cover letter, to srager@amwa.org.
Apply (or see more job posting information): Submit your application today via the CofC Alumni Career Center!