With Who: 6AM City
Location: Greenville, SC
Type of Employment: Full-Time
Position Description: The Performance Marketing Coordinator will report to the Growth Marketing Manager. We’re looking for a performance marketer who has a proven track record of driving significant growth through the execution of performance marketing campaigns. You will be responsible for helping execute 6AM City’s audience development strategy by building and managing campaigns across a variety of digital and offline channels. You’ll work with cross-functional teams to acquire and retain subscribers for 6AM City’s suite of email newsletter products. The ideal candidate is a self-starter, innovative, problem-solver who gets things done and is excited about growth.
Who We Are and What We’re Looking For: 6AM is redefining how communities engage, communicate, connect and experience their cities. We’re rapidly growing our team and digital products, and expanding our team across current and future markets. 6AM is for highly energetic performers who thrive off a fast-paced work environment and seeing the direct impact of their work. Join us as we build upon our growing network of cities, continuing our vision of establishing the most relevant modern local media brand.
What You’ll Be Doing: The Performance Marketing Coordinator will report to the Growth Marketing Manager. We’re looking for a performance marketer who has a proven track record of driving significant growth through the execution of performance marketing campaigns. You will be responsible for helping execute 6AM City’s audience development strategy by building and managing campaigns across a variety of digital and offline channels. You’ll work with cross-functional teams to acquire and retain subscribers for 6AM City’s suite of email newsletter products. The ideal candidate is a self-starter, innovative, problem-solver who gets things done and is excited about growth.
- Working alongside the growth marketing team to drive direct impact on 6AM City’s audience growth goals and initiatives through organic and paid channels, including but not limited to: FB ads, LinkedIn, email, SEM, SEO, display, and more.
- Manage day-to-day creation and execution of paid advertising campaigns including creative development, ad placement, and audience building to achieve monthly audience growth targets.
- Work alongside the editorial team to optimize growth content for maximum reach using Search Engine Optimization best practices.
- Deliver CAC/LTV analysis holistically and per channel to provide recommendations for CPA goals and budget allocation.
- Customer-focused and data-driven: Utilize data and insights to have a deep understanding of 6AM’s top-performing audience, subscriber lifecycle, acquisition funnel, and identify opportunities for growth – optimization and new channel exploration.
- Reporting: Support the Growth Manager in building performance marketing reports and provide actionable insights back to leadership.
We’d Be Fired Up If You Have Some of These Traits: We are looking for team members with a proven track record of success in performance marketing and audience development.
- 1-3 years of full-time experience in performance marketing roles with a proven track record of driving growth;
- Understanding of the media planning and buying process as well as a background in digital marketing concepts, best practices and buy practices;
- Strong project management skills with experience executing marketing campaigns;
- Proficiency in GSuite; MS Office; Google Analytics, Facebook Ads and Google Ads;
- Exceptional organizational, budgetary and time management skills;
- Strong analytical skills with the ability to identify trends and provide action-oriented insights;
- Ability to collaborate and work cross-functionally, specifically with editorial and leadership teams;
- High energy, self-starter, can-do attitude and passion for working in a fast-paced environment;
- Outgoing individual who portrays enthusiasm while learning and working with others;
- Take ownership of and initiative in everything you do;
- Reliable, punctual, able to work Mon-Fri 8:00 a.m. – 5:00 p.m.;
- Passion for media and the 6AM City brand.
We’re Putting Ourselves on the Line:
- Full-time, competitive salaried position and benefits.
- Our cities are known as great places to live, work and play… Our office is, too.
- Leading in tech. We’re creating the future of local media, and provide the newest technology to our staff.
Set you up for success. We’d love to pick up the tab for anything that supports career development.
Apply (or request more information): See the job posting, or request more information, on the 6AM City Jobs site.