With Who: General Motors
Location: Warren, MI
Type of Employment: Full-Time
Position Description: This is a dynamic, fast-paced position with one of the fastest growing global brands in the automotive industry today. In this role, the candidate will assist with planning, developing and implementing strategic plans to promote Cadillac’s Crossover lineup, Cadillac consumer iniatives, like Cadillac Live and other high-priority Product and Brand efforts. This position requires candidates who want to be part of a dynamic team that focuses on strategic planning, creative storytelling, audience based experience development and execution, and media relations. The Assistant Communications Manager will work daily with marketing, engineering, design, communications teams and leadership to drive brand momentum.
Responsibilities:
Support of Cadillac and Product & Brand Communications including:
- Assist in informing muliti-year strategic communication plan for products, including key product updates, model refreshes and new product launches
- Work across the business to create opportunities and ideas that drive extensive stories with various media including automotive, broadcast, business, social, lifestyle media and influencers
- Develop and maintain relationships with vehicle engineering, marketing, design and communications teams
- Identify and support stories and program opportunities to increase brand exposure to new audiences, including media, influencers, and consumers
- Develop and maintain media print, photographic, video and social media materials
- Manage and fulfill media requests
- Develop speeches, presentations and content for brand activities
Must-Have Behaviors:
- Tech-Smart – Comfortable with technology. Excited and eager for the future of transportation
- Curious – Media relations work and consumer behavior understanding involves digging into the issues that are important to our customers
- Creative – Can develop a really compelling story and unique ways to tell product and brand stories to our target audiences
- Cool Under Pressure – OK with change and ambiguity. Thinks quickly and on-the-fly. Dusts off, gets back up and right back at it. Thrives in a fast-paced environment and can be relied on in a crisis
- Analytical mindset – Ability to leverage data and research to drive decision and prioritization around story telling, including strong product knowledge for GM and competitive vehicles
- Collaborative – Works well with others across the enterprise and takes diverse perspectives into consideration
Required:
- BA in communications or related field
- Minimum of 5 years of professional experience
Apply (or request more information): See the job posting, or request more information, on the GM Careers site.