Texas Psychological Assoc: Seeking Marketing and Communications Manager

With Who:  Texas Psychological Association

Location:  Cedar Park, TX

Type of Employment:  Full-Time

Position Description:  The Marketing and Communications Manager is responsible for three major functional areas for the Texas Psychological Association (TPA): general marketing, communications, and branding; publications; and TPA’s website and other electronic communications technology. The Marketing and Communications Manager will also be responsible for the same functional areas for the Texas Psychological Foundation, on a lesser scale.

Duties:  

  • Manage the redesign of TPA’s website; help build a new digital TPA; improve the usability, design, and content of TPA’s website
  • Develop and implement a marketing and communications plan; create an ad sales strategy to improve non-dues revenue
  • Recommend marketing and promotional strategies, and coordinate creation and production of marketing/promotional material; write original material when necessary
  • Manage online brand to raise brand awareness; devise strategies to drive online traffic to website
  • Ensure the website contains accurate and up-to-date information
  • Work closely with the Public Relations Consultant; serve as a liaison to the Marketing Task Force, Public Education Committee, Texas Psychologist Editorial Board, and other relevant committees: host virtual meetings, prepare agendas, and prepare minutes
  • Work closely with the Government Relations Consultant to craft advocacy messages, including the design of legislative presentations and one-pagers
  • Produce content for and develop weekly newsletter
  • Develop content for and manage all social media accounts
  • Copy, edit, and proofread all materials
  • Develop and maintain industry relationships; evaluate participation in trade shows or other exhibitor opportunities; create promotional materials that reflect TPA’s mission and purpose

Other Duties: 

  • Support the marketing work of the convention planner
  • Assist on-site with the annual convention, typically held in November of each year
  • Assist in the planning and execution of legislative lobby days
  • Other duties, as assigned

Qualifications: 

  • Bachelor’s degree or higher required. Degree in communications, journalism, marketing, or public relations preferred.
  • A minimum of 5 years of association experience required.
  • Strong understanding of association marketing concepts, strategies. and best practices.
  • Must have excellent written and verbal communication skills.
  • Experience using Your Membership preferred.

Notes:  Telecommuting is allowed.

Apply (or request more information):  Apply today, or see more position information on the CofC Alumni Career Center portal.

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