With Who: The Philadelphia Orchestra
Location: Philadelphia, PA
Type of Employment: Full-Time
Position Description: The Vice President of Marketing develops and leads the marketing strategy for The Philadelphia Orchestra as an institution and for the Orchestra’s programs and activities worldwide. The Vice President is responsible for the consistency and effectiveness of messages delivered to the Orchestra’s many stakeholders and diverse audiences through print and digital marketing materials, messaging, and the Orchestra’s website. The Vice President manages, promotes, protects, and expands The Philadelphia Orchestra’s brand. S/he ensures optimal positioning for The Philadelphia Orchestra in the local, regional, national, and international marketplace.
The Vice President of Marketing is responsible and accountable for achieving and exceeding annual revenue goals for subscription and single ticket sales, currently at $12 million, and for all aspects of audience development for The Philadelphia Orchestra’s concerts at the Kimmel Center and the Philadelphia Academy of Music. S/he designs and implements strategic marketing plans and ticket sales campaigns. She collects and analyzes sales and patron data to ensure data-driven marketing decisions designed to expand audiences and maximize revenue. The Vice President oversees design and content development for the Orchestra’s website and all print and digital marketing materials.
The Vice President of Marketing leads, motivates, supervises, and evaluates a marketing team of seven and manages a marketing budget of $3.5 million. S/he collaborates with the development team in securing and fulfilling concert sponsorships. S/he develops and directs individual giving campaigns for gifts of less than $1,000. S/he collaborates with the Artistic Planning team in developing ticket sales goals and marketing strategies for individual concerts and events. The Vice President of Marketing oversees and manages the Orchestra’s relationship with Ticket Philadelphia to ensure patron loyalty through excellence in all aspects of customer service.
Candidate Profile:
- The ideal candidate will be a seasoned professional who combines a passion for orchestras and symphonic music with the proven ability to build audiences, achieve revenue goals, and strengthen brand recognition internationally. S/he will be a creative and strategic thinker who is able to develop and lead implementation of institutional and event-specific marketing plans.
- The successful candidate will have the demonstrated ability to conduct, analyze, and utilize market research to design marketing strategies that achieve revenue goals. S/he will be knowledgeable about marketing best practices for the performing arts, including patron services and retention, use of technology, social media, e-commerce, telemarketing operations, pricing and packaging, web marketing, licensing, sales, and institutional branding. A strong working knowledge of music, artists, and repertoire, although not required, will be considered an asset.
- The successful candidate will have strong project management experience, including balancing multiple priorities and deadlines. S/he will demonstrate the ability to align priorities with institutional goals. S/he will be experienced in managing an organization’s brand, image, and message in multiple and diverse cultural environments.
- The successful candidate will be an effective manager of human and financial resources. S/he will have excellent communication and organizational ability. S/he will be creative, curious, persistent, and imaginative. S/he will be a problem solver with a collaborative management style that focuses on accomplishment and success. The successful candidate will be a person of integrity and high ethical standards with a strong personal commitment to transparency. S/he will be able to accept a work schedule that includes attendance at evening and weekend performance and events.
Compensation: Compensation, including benefits, is competitive and commensurate with qualifications and experience.
Apply (or request more information): Apply today! Submit your application via the CofC Alumni Career Center. The Philadelphia Orchestra is an equal opportunity employer and is committed to diversity, inclusion, and equity in all facets of the organization. We seek to develop a diverse candidate pool and welcome nominations and applications from all qualified candidates regardless of race, gender, sexual orientation, age, disability, religion, or national origin.
Applicants are asked to prepare a cover letter that describes your specific interest in The Philadelphia Orchestra and outlines your qualifications for the position. Please submit with a resume, salary requirements or expectations, and contact information for at least three professional references. Electronic submissions are requested. All applications will be treated as confidential and references will not be contacted without the candidate’s knowledge and agreement.
Please send materials to:
The Philadelphia Orchestra – VP of Marketing
c/o Catherine French Group?
2500 Q Street NW, Suite 623
Washington, DC 20007