Jobs: Communication and Social Media Coordinator
Company: Inspire Brands
Location: ATL, GA
This position provides the right candidate a unique opportunity to flex their social media prowess and written communication skills. This position will contribute to the development and rollout of a new Social Media strategy for the Inspire Brands Foundation, along with day-to-day community management, content creation and metrics reporting. Additionally, this role will aid in the development and trafficking of key internal and external communications.
Education Qualifications
Qualification: Bachelor’s degree required in related field (marketing, advertising,
communications, journalism, business, sociology)
Experience Qualification
- 1-3 years of PR/communications, marketing and/or social media experience,
preferably with agency background
- Solid understanding of the social media landscape, content creation and
metrics tracking, along with a can-do attitude and keen desire to learn
Key Responsibilities
- Manage Foundation’s social presence, including oversight of content calendars, publishing schedule, community management and reporting:
- Monitor social platforms and campaigns for community reception, engagement and optimization and produce platform reports and content insights
- Think out of the box and make recommendations for compelling social media content that will help increase awareness and reputation
- Actively participate in and contribute to brainstorming sessions with internal team and external agency partners regarding social content ideas
- Conduct research and compile POVs on social issues, trends and topics, as needed
- Own the development of internal and external communications (emails, invitations, event recaps, surveys, newsletters, etc.) in coordination with internal team members and stakeholders
Required Knowledge, Skills Or Abilities
- Understanding of how business, brands and customers interact, with a knowledge of the role that social media and technology plays in this relationship
- Demonstrated experience with social technology (i.e., including but not limited to Facebook, Twitter, YouTube, Instagram).
- Experience using online monitoring/publishing platforms including, but not limited to: Google Analytics, Hootsuite, Cisionpoint, Crimson Hexagon, Sysomos, Sprinklr
- Strong writer and communicator, equally comfortable advocating as listening
- Approaches challenges/roadblocks with a solutions-minded attitude
- Curious, dependable, enthusiastic & highly organized
Preferred Knowledge, Skills Or Abilities
- Understanding of influencer marketing and/or paid media
- Good eye for creative design and curiosity about what’s next
- Experience working with or leveraging Google Ads