Author Archive | condonga

The Ethics of Genetic Engineering: Exploring CRISPR’s Potential and Pitfalls

Genetic engineering, particularly the revolutionary CRISPR-Cas9 technology, has sparked intense debates globally. This conversation revolves around the ethical implications of manipulating the human genome. At the forefront of this debate are scientists, ethicists, and policymakers, each with unique perspectives and expertise, contributing to a complex discourse. The research question at hand is: How should society […]

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Analyzing Coca-Cola’s “Open Happiness” Advertising Campaign

Of the greatest instances of a multimodal product which employs an assortment of rhetorical tools to persuade its target audience is the Coca-Cola “Open Happiness” advertising campaign. This 2009 campaign’s purpose was to create a positive emotional response and associate Coca-Cola with feelings of satisfaction, camaraderie, and community. It is evident how Coca-Cola carefully develops its […]

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