Caroline Schneider

In today’s world, people spend a lot of time scrolling through social media. In politics, campaigns need to reach the voters where they are: on social media. This article looks at how political campaigns use social media influencers to boost their campaigns and the line between endorsements and sponsorships. Interviews include two influencers solicited by different campaigns and two PACs who used this method. These show why social media influencers are becoming important in politics and the possible problems. The 2020 election is one where social media will be impactful. It’s important to know how campaigns and influencers are influencing the political process.

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