Tag Archive | JTE Marketing

JTE Marketing

Mar13

John Tripolsky, CEO:

  • They will be looking for interns for the summertime
    • for market research
  • all in one shop for marketing essentially
    • websites, apps, social media, branding etc.
    • digital and traditional marketing
    • one of the ways they have grown really fast
  • looking outside of Charleston
    • office in Detroit, San diego, and Raleigh
    • some co-op space
    • charleston based company, but also go outside
  • work well on a timeline
  • everyone is very different at the company
  • projects and steps
    • different departments, but there is overlap
    • copyright teams, website teams, social media teams
    • implementation is crucial to prevent failure
    • 4 people in Charleston, 22 people overall in the company, and probably 40 with contractors
  • New office on broad street
    • before people worked virtually
  • Starting a company
    • will fail multiple times before find something that works
  • Resume/Job application advice:
    • Should understand how the company you work for is structured, will make you much more valuable
    • what makes you different than other people (especially on resumes), get specific
    • think about what you can do that will get you the job
    • stick to one page if possible
    • got one resume that was just a blank piece of paper and said call me for more information, sort of funny
    • may be interesting to create a website with a specific page for interests, experience, maybe a 30 sec video & include the URL in your resume
    • don’t use a QR code
    • should check your cover letter, look at it in outlook, gmail, on your phone etc.  to be sure the font doesn’t change too much
    • they are not necessarily looking for smart people, but creative people
    • teach yourself something
    • meeting and networking is the most key for them
      • never really ask for a job – get to know them
      • ask them what they are doing and be interested in it, lets them get to know you, you are selling yourself essentially
  • Staying in Charleston
    • people want to live here, but can be tricky to find a job, especially in marketing
    • get ideas/influence from other cities as well
      • can lead to you having a different outlook
  • Business Improvements
    • Started having a sales team this year
    • Definitely looking to grow in the future, pretty comfortable size right now
    • company grows itself, want to keep the creativity up
    • have to be fluid, changing based on location and ideas, not a static way to do things
  • Training?
    • inDesign or adobe and what not should really know beforehand
    • 95% of tech work (websites, social, etc)
    • Think about the content of a job, in terms of whatever you are building, delivering it is what makes it worth it
    • website understanding
    • web apps and mobile apps
  • Good mobile apps now cost $100,000-200,000