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College of Charleston School of Business reaffirms AACSB accreditation

College of Charleston School of Business reaffirms AACSB accreditation

by Erika LeGendre | Feb 20, 2025 | School News

The College of Charleston School of Business has maintained its dual accreditation in both business and accounting by AACSB International (AACSB), a distinction earned by fewer than 200 business schools worldwide. AACSB is the world’s largest business education...
Executive MBA Program Welcomes First Cohort

Executive MBA Program Welcomes First Cohort

by Erika LeGendre | Jan 30, 2025 | Graduate & Executive Programs

The College of Charleston proudly welcomed its inaugural Executive MBA (EMBA) cohort during Residency Week (Jan. 3-7), marking the beginning of their transformative 18-month journey to earning a nationally recognized MBA degree. The dynamic group consists of 16...
Can AI Enhance Tourism Marketing? Study Examines ChatGPT’s Impact on Tour Descriptions

Can AI Enhance Tourism Marketing? Study Examines ChatGPT’s Impact on Tour Descriptions

by Erika LeGendre | Oct 3, 2024 | Faculty

Professors Daniel Guttentag, Steve Litvin and Rafael Teixeira have just published a new paper entitled “Human vs. AI: Can ChatGPT improve tourism product descriptions?” This study involved comparing perceptions of actual tour descriptions from TripAdvisor with...
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