Jennifer Barhorst and co-authors announce new publication in Psychology & Marketing

Dr. Jennifer Barhorst, along with her co-authors, has a new publication in Psychology & Marketing titled “Revealing the Double-Edged Sword: Introducing the Technology and Consumer Well-being Paradox Model.”

The article examines technology’s double-edged sword effect of both enhancing and detracting from consumer well-being. Additionally, a technology well-being paradox is uncovered whereby technology is used to manage the negative effects of technology use. Accordingly, Dr. Barhorst and her co-authors introduce the Technology and Consumer Well-being Paradox Model that incorporates technology’s propensity to enhance, diminish, and manage eudaimonic and hedonic consumer well-being. Furthermore, the influence of the purpose of technology use and changes to consumer well-being over time with technology use are also considered. Finally, pertinent avenues for future research are provided to further understanding of the technology and consumer well-being paradox.

Free access to the article here – https://doi.org/10.1002/mar.22110