New article published by John McGrath

Congratulations to John McGrath, Ph.D., instructor of marketing and management, on his latest publication:

“Administrators love experiential service learning, but what do students think? New empirical insights from a Marketing capstone course”
Journal for the Advancement of Marketing Education
2023 (Volume 31, Issue 1)

Purpose of the Study
Experiential learning (EL) is touted as a way to improve student engagement and administrators are promoting, and sometimes requiring, its application to a wide range of academic offerings including Marketing courses. But what do students think about EL? This research examines student attitudes toward their EL course experiences and their level of satisfaction with these experiences.