Anderson Awarded Best Paper at the Society for Marketing Advances Conference

At the recent Society for Marketing Advances Conference in Fort Worth, Texas, Kelley Cours Anderson, assistant professor of marketing, was awarded the Society for Marketing Advances Best Paper in Track Award in Consumer Behavior!

Kelley and her co-researchers Karen Anne Wallach, Pia Albinsson and Ryann Tracy won for their paper Affective Aesthetic Atmospheres: Redefining Beauty with #BodyPositive TikTok Influencers.

Ryann Tracy graduated from CofC last May and this builds on her Bachelor’s Essay.

Congratulations to Kelley and our alumna Ryann on this accomplishment!