The 5 Second Rule
You have just five seconds to capture your user’s attention when they enter your site.
If you don’t answer the user’s questions or provide the information they are seeking right away, they will click “back” and exit your site.
Users are interested in what you can do for them, not what you think about yourself or your site.
TRANSLATION: The homepage of your site is not the best location for bios, mission or vision statements.