In class today, my partner and I looked into the controversy over the Firestone tire recall during the late 1990s and 2000s. I learned a lot about how unethical decisions by a company can lead to more than just PR problems. Firestone destroyed their long-term deal with Ford motors by shifting the blame for accidents caused by tire failures onto the vehicles. Their refusal to respond to complaints from the international community and the state of Arizona lead to a delayed response and multiple government investigations resulting in fines.