Seventh Generations Green Features

Seventh Generation is an American company that sells eco-friendly cleaning supplies and personal care items. Seventh Generation produces plant based products made from sustainably sourced ingredients. Their mission is to “create a more healthy, sustainable, and equitable world for the generations to come.” They have many goals in place in order to maintain this mission. One goal  is for one hundred percent of their products and packaging to use bio-based or post-consumer recycled materials. Right now, their packaging is environmentally friendly and is used from recycled materials. The products are non-toxic and don’t contain chlorine bleach, phosphates, dyes, NTA or EDTA. They’ve also designed their packaging to be completely recyclable. Furthermore,  they recently eliminated synthetics in all fragrances and don’t conduct animal testing. 

In addition to producing sustainable products, Seventh Generation also donates ten percent of profits to non-profit community, environmental, and health business organizations. Right when you get to the Seventh Generation website there are tabs that outline their values, products, and their participation in activism. Under their activism tab they outline all of the issues they care about. One of the biggest issues being addressed right now is Line 3, keeping fossil fuels in the ground. Additionally, they have links at the bottom of the page that lead to other websites about climate justice and equity. They also provide links that allow users to get involved in the activism. 

Furthermore, Seventh Generation has another page on their site that outlines their environmental savings on products. Their savings ticker is based on average daily sales for some products in Canada and the US. It details the amount of trees and petroleum saved when you purchase a seventh generation product. The products for trees saved include; paper towels, bath tissues, and facial tissues. The products for petroleum saved include; Liquid Laundry, Free & Clear and all scents, all sizes, dish liquid, all scents and  All-Purpose Cleaner.

Seventh Generation also supports the Sierra Club’s Ready for 100 Campaign. The campaign is an environmental initiative to get cities in the US to commit to one hundred percent clean and renewable energy usage by 2050. They also have a foundation, Seventh Generation Foundation. The foundation supports community activism and also offers grants to non-profit organizations.  

 

Calvin Gorman

Consumer Product Analysis

As an avid seagoer I love anything to do with the ocean. I aim to be as environmentally sustainable when on the water, however, this is almost impossible in this day and age due to everything being made for purpose, rather than sustainability. I believe that this must be flipped and we must start taking sustainability into account as a priority, whilst still producing a product that serves its designated purpose. 

The difficulty with fishing gear is that there are many different types of braided lines depending on what the targeted species is, what the weathers like, how far offshore, and many other variables, and these different types of line are all made with different materials. Some lines such as monofilament have life spans of 2 to 3 years, whereas fluorocarbon lines can last up to 10 years. Fluorocarbon is actually the term given to a broad family of compounds including, carbon, chlorine, fluorine, and other synthetics made from hydrocarbons. Fluorocarbon is also used in Freon which is a refrigerant in air cooling systems, evidently it is not good for you. Hence, Freon was banned in the US January 1st 2020, due to health concerns and its role in destroying the ozone layer. However fluorocarbons are still used legally in the international fishing industry. Monofilament hence the name, is comprised from one single strand of line that may contain multiple different polymers chemically fused together, the most common medium for mono line is nylon. Which uses enormous quantities of water to be produced and also emits nitrous oxide which is a greenhouse gas roughly 300 times as potent as carbon dioxide. Monofilament is admired for its flexibility which makes it easier to cast, whereas fluorocarbon line is used for its sturdiness and is more commonly used when targeting larger fish or for rougher conditions. 

Zombie in the Water': New Greenpeace Report Warns of Deadly Ghost Fishing Gear - EcoWatch

In our oceans, fishing gear makes up roughly 10% of the total pollution. This is a very large percentage for solely one industry. Discarded fishing nets and fishing lines have been given the term “Ghost Fishing Gear”, this really implies how these discarded items are haunting our seas and destroying some of the most important habitats on the planet. If we can produce a product that can help reduce this pollution it would be beneficial to restoring sea life populations and helping rejuvenate coral reefs. 

During my research I found that a lot more fishing gear companies have started to experiment and transition to biodegradable fishing lines, in particular Eagle Claw Tackle which is the brand I use personally. Unfortunately many will not make the conversion to sustainable gear as very few anglers will want to buy a product that is designed to break. In response to this Eagle Claw made biodegradable lines much more affordable than other types of braid, and also imposed a 10 month guarantee on all lines made by them. I believe that this is most definitely the right approach to get people to use the product, however I also believe that people need to be made more aware of what consequences their actions have on the environment. Furthermore, government bodies should establish laws to prohibit the use of fishing gear with trace toxic materials, and aim to create a fishing industry that is completely 100% sustainable.

What About Green?

Seventh generation is a green company that focuses on being eco-friendly especially with its packaging as well as using recycled materials and plant-based products. Their goal is “to transform the world into a healthy, sustainable & equitable place for the next seven generations.” Seventh Generation is all about being 100% biobased and is aiming to be a zero-waste company by 2025.

Seventh Generation logo and symbol, meaning, history, PNG

They also focus on environmental advocacy by supporting other green companies like Sierra Club(an environmental initiative that gets cities to commit to 100% clean renewable energy) Seventh Generation offers grants to many nonprofit organizations, while they also offer help to indigenous-led nonprofits for the environment and social welfare of people. They operate on a large scale and do the absolute most to reach out as far and realistically as possible to cover all the bases of being a clean company. Their website is very open and honest about its efforts to create a better environment and what extra involvements they have with third-party associations. They also have all of their products listed as well as what is contained in them and how the packaging is made and what it’s made from. On the website, it seems very open and honest with its consumers and gives off the appearance of being an ecofriendly marketplace for sustainability. They have their mission, values, activism, blogs, products, and community all highlighted and easy to find so consumers have a better time finding them and doing their own research. All Products | Seventh Generation

I would say there is little to no element of greenwashing because all of what they are saying and doing is true to their statements and they are not making any of their products or advocacy up/exaggerated. They seem very truthful when it comes to how their products are made and the steps they are taking in order to stay true to being sustainable. This is pulled from their 2020 impact report about a goal they had met for that year z In 2020, 97% of product packaging, by volume, was what we considered to be ‘Zero Waste’ — reusable, recyclable or biodegradable” they also state in the same report that As our business grew so did our greenhouse gas emissions and our total plastics use”. The last quote can go to show that although they are doing good things they still fell short on some of the other goals they have in place, thus keeping true to their transparency agreement.

“We have been humbled by what 2020 has taught us, and we emerge with a strengthened commitment to make meaningful progress for future generations. I encourage you to join us in, and hold us accountable for, ensuring that we do our part for a more equitable and sustainable climate future.”

The effects ts that have come from this company have largely affected many people and have helped get our plant closer to being green again. Their efforts have influenced many people to turn to their products as well as chose other green organizations. hopefully, one day soon, every company will be doing as much as Seventh Generation to make our early shine bright again!

Plastikophobia

 

While scrolling through images of plastic litter being turned into art, I came across this sculpture. I immediately clicked on it and began to read about it. I was drawn to the brightness of it and was curious about what materials it was made of. The sculpture was created by Von Wong and Joshua Got and is named “Plastikophobia”. The name comes from the fear the artist’s felt while creating this sculpture. The sculpture is made from over 18,000 single use plastic cups. With the help of  around three dozen volunteers, the cups were collected from local food centers across Singapore. The collection process took about roughly a day and half. The cups were then cleaned off and  assembled to form a shiny crystal cave. They installed fairy lights throughout the cups to finish it off. The sculpture itself took around seven days to complete.

The picture above shows Max Pagel, one of the volunteers, dressed up as a scuba diver posing in the sculpture. The picture below shows contemporary dancer Jialin Neo posing  in the sculpture.  The sculpture is currently on display in the Sustainable Singapore galleries in the Marina Barrage.

The beauty of the sculpture attracts tourists to come take pictures with it while also spreading awareness on the dangers of single use plastic cups. The goal of the sculpture was to show how the plastic we consume on land can end eventually end up in the ocean. It’s crazy to think that all of the cups used in the sculpture were gathered in a day and a half, strictly from local food centers in Singapore. There needs to be more sustainable or reusable options. The term “Plastikophobia”, created by Von Wong,  has already started to gain popularity and is being used by local artists and photographers to start the conversation around the problem with plastics.

Making Art with Plastic Waste

 

Green Business Feature: Next Four Co.

For my blog, I reached out to a business to learn about its sustainability efforts. I fortunately got the pleasure to chat with a sophomore at College of Charleston named Evie Purcell who has been running her business Next Four Co since March of 2020. Evie Purcell started her business when she saw people trying to make college gear and simply thought that she could do it better. Her company started small with simple shirts, press-on letters, and the audience of her friends. She created an Instagram account and started to gain local interest during quarantine. As Next Four Co started to grow, Evie was able to invest in better equipment along with creating new designs from photoshop. Evie says that growing her business in the early stages was hard work and a lot of trial and error. From the jump, Next Four Co makes items to order which is one of the ways that her company has been able to stay sustainable. This essentially means that Evie won’t make items unless she knows that they will be bought. This leaves zero room for overproduction or clothing waste. Next Four Co almost never uses plastic packaging for their orders. The majority of the time, Evie is able to hand the orders directly to the customer which doesn’t involve any packaging. If packaging is needed, Evie likes to use reusable paper bags or brown paper lunch bags. Next Four Co also orders out of the United States for their materials to continue to push efforts of keeping transportation emissions low and the company sustainable.

More recently, Next Four Co has started making strides to become even more sustainable. Evie says that after having conversations with her roommate and friends from home she realized that she should broaden her business to create options for people who prefer to buy sustainably. For her sustainability initiative, instead of buying shirts from a big company, Evie goes to thrift stores and picks out second-hand clothing items to transform into Next Four Co gear. Although this does add extra time and effort into the production process, Evie says that she finds thrifting fun and rewarding. 

Next Four Co has been inspired by big companies such as Billabong and Patagonia. Billabong uses recycled material for some of its wetsuits and bathing suits. Evie is working on replicating this process by using the thrifted items to create new Next Four Co products. Patagonia has a lifetime guarantee and is willing to revamp clothing if the product’s condition wears down. Although Evie doesn’t exactly have the ability to revamp worn-down Next Four Co items, she has talked to some of her customers and has heard things like “I will be wearing this in the retirement home”. So even though Evie can’t provide a lifetime guarantee, she knows that people will be getting tons of use out of her products which is one of the most sustainable actions someone can do with clothing. 

It was truly an honor to talk to Evie Purcells about her journey of creating her brand. I came out of this conversation very inspired to support local and small businesses and continue to improve my sustainability efforts. It was especially impressive to see someone basically the same age as me pursue a passion while still putting the environment first. If you have any interest in supporting Evie and her company, direct message @nextfour.co on Instagram to make an order! Below is a picture of Evie wearing one of her products, along with another example of the type of apparel she can make!

Peachy Sea Co and It’s Impact (or Lack Thereof) on our Earth

Although we must still focus on the amount of plastic we consume and use to help reduce pollution, when companies do not promote and practice sustainability, consuming sustainability can be hard.  Things necessary to my life are not always sustainable.  Sometimes, I do not have the option to choose between an eco-friendly product and a non-eco-friendly product.  Products such as medicine are not available in eco-friendly packaging, but are necessary to my life.  Areas that I can make a difference by preserving our Earth is choosing sustainable businesses whenever I can.  Peachy Sea Co is a brand I support that chooses sustainability, and promotes their message.

This company was started by one of my good friends and coworker, Hannah Susane.  The company’s tagline is something that stands out to me.  On the website it says, “Made with all (un)natural ingredients”.  When I first read this, it took me a minute to figure out what it meant.  Soon realizing that all the bikinis are made from collected water bottles found on polluted places such as beaches and parks, it clicked.  All though the bikinis are made to reduce the problem of plastic pollution, sadly, so much pollution has already been done that there needs to be ways to reuse what has already been produced and trashed to extend the plastics life cycle.  Instead of generating more plastic for the bikinis to be made, Hannah uses what has already been generated and polluted to make something that can last a lot longer, and have more purpose than just staying a bottle in a landfill. 

 

Beyond the sustainable measures being taken by cleaning up nature and reusing the plastic found, Hannah also makes every bikini to order.  As a small business, she is able to do this so there is no more energy wasted than necessary.  It also ensures that if the bikini style suddenly goes out of style, or the season changes, there are no bikinis that were made to go to waste in another landfill, right back where the products to make it came from.  Hannah also uses her business to promote other ways to be sustainable through social media.      

Because Peachy Sea Co is a brand new company, the global impact is still very small.  This should not be something to deter small businesses from being sustainable.  At the rate plastic is being consumed and discarded, every reduction helps.  One plastic bottle has much more impact than we can imagine.  Reducing that one plastic bottle makes an equal impact for the better.

I believe for people to change their purchasing habits from buying the cheapest, most convenient, and harmful product, the alternative should be made high quality and competitive with other brands.  Peachy Sea Co has trendy bikinis, at an extremely affordable price, made very high quality.  It is extremely competitive with unsustainable brands such as Shein and Urban Outfitters.  If you really care about our Earth, every little effort to put an end to the production and consumption of unsustainable materials can make waves (and keep the actual waves clean) on our one Earth.     

 

Toxic Plastic Life

The act of creating art in public spaces is a key way to bring important issues to the attention of large audiences. A good piece of art can be moving, stimulating, even disturbing, but most of all, it should provoke thought. The installation by PPC Artist Ally Alvaro Soler Arpa, Vida Tóxica (Toxic Life), encompasses all of these traits. Millions of travelers will be confronted with the issue of global plastic pollution as they pass through Espai Merce Sala Metro station Diagonal in, Barcelona, Spain, and at Terminals 1 and 2 of the city’s airport, El Prat de Llobregat, 08820 in Barcelona, Spain.

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Throughout Soler Arpa’s universe, there are numerous animal bones, wires, and even our own waste, plastic, and rubbish that are used to create these fictional creatures. An ordinary bone becomes something extraordinary when he joins it with another bone, adds plastic to it and slowly it becomes a work of art. By doing so, he is making a political statement about plastic pollution and climate change. His concept of “contemporary dinosaurs” is inextricably linked to fossil fuels, the common element that links plastic pollution to climate change. In total, he created fourteen sculptures using bones and plastic waste to illustrate how runaway plastic pollution is affecting ecosystems and individual animals. Plastic pollution negatively impacts animals across the food chain, as approximately eight million tons of plastic are discarded each year. Throughout human history, our environment has been destroyed continually, and he represents the state of the world we have created. Ultimately, the materials that Arpa chose for the final work as a whole, directly reflect the overall agenda of the message he was trying to get across.

In order to effectively show how plastic pollution affects our environment and the animals in it, Arpa displays this model to show the audience the dense amounts of waste and plastic pollution within our environment. He also shows the results of society’s irresponsibility and human actions which have damaged our Earth.  The work he produces emphasizes the need for addressing global plastic pollution. Arpa’s purpose is to make people aware of the pollution on our planet, and he does a great job at showing that.

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Despite my belief that it can be easy to agree with an issue of any kind, trying to influence someone cannot be easy, and I feel that Arpa nails all those components trying to influence people who see his work. He uses plastic to make these animals as a way to show how plastic pollution has affected the planet. This work incorporates material that explores the impact plastic has on the environment and lives within it. Arpa’s agenda was very specific, noting that “What I’m aiming for, is to draw people’s attention to the pollution of our planet. We, humans, are so proud of our rationality and have done great things, but for about a century we have also been the dirtiest animal in all the history of creation. The cancer of the Earth is becoming irreversible….”  

In addition to capturing an objective or message, art can also create an impact on society as a whole by serving as a medium for presenting it. It is often art that pushes people that require an improvement in their realities because it shows a new perspective in all economic, cultural, and political aspects in our society. Additionally, I feel like the media can be biased because a lot of the media focuses on certain scenarios and doesn’t show the full scope of the problem of plastic pollution. In addition, I feel like it gives the people what they want to see and does not present the whole picture. Therefore, by showing it through art, we are able to explain what might otherwise be difficult to convey with the media. I also believe that even if people show the horrible impacts of plastic pollution in many different ways, nothing will change unless everyone takes the time to address this problem. It can also be challenging especially with businesses that use plastic materials. So even showing this art, hopefully, makes a difference and helps people even try to find alternatives for plastic. 

As someone who loves to paint and draw it is nice seeing how much an impact someone else’s work can really affect a person. It can show a whole new message to people and I find it fascinating. I really do think it is important to take what you see through art and try and also make a change for a bigger and brighter future. Let’s help make the change.

 

 

 

Change Starting With Me

Aside

I have been through a lot of change recently and upon so I forgot to take a minute and think about what I can do too change my lifestyle to better the environment. So on the first of October I was asked to think about one thing I would change about my life to live more plastic free. I ignored this question for a few day because It was a particularly hard question to answer. Also because I didn’t know I was supposed to answer this question until today. We all make mistakes we have busy lives and recently I have been so engrossed in my work that I forget to take a minute to think about my impact on the environment. To start off I began thinking about my daily activities that I would like to change in my life. On thing I would like to change is the amount of times I go out to eat me and my partner like to try new foods and by doing this we produce a lot of waste and costing a lot of money. Although the dinning halls are not pleasant I need be using them more often they have biodegradable products and are free.

GMO free food container

“GMO free food container” by Richard Masoner / Cyclelicious is licensed under CC BY-SA 2.0

Living in a city such as Charleston it is often hard to cut down on waste but there are places that have plastics that are better for the environment. For example I work at a restaurant that have biodegradable packages but behind closed doors we clump the trash and recycling together when throwing it away which doesn’t allow the biodegradable packages to decompose the way they are supposed to. When I take out the trash I make sure to keep the bags separate so that everything is disposed of properly. We are probably one of few that do this when throwing away products. So why do I still decide to spend my money at places where they use products that are not good for the environment? The more I think about it the more I realize I was not thinking about how the packaging would impact the environment but more focused on the food rather than the impact and knowing so know I am encouraged to change. There are many things that have just become habit and buying foods that come in packaging that isn’t biodegradable and tossing the waste without thinking.

Pollution (plastic bag)

“Pollution (plastic bag)” by garrettc is licensed under CC BY-NC 2.0

In my efforts to change by choosing with my wallet and giving my money to places that have biodegradable options and not spending my money at places that don’t. I also find it hard biodegradable alternatives while shopping recently I went to the store to get more trash bags and now sitting here writing I realize I didn’t have to spend my money I could have used the paper bags we have in our dorm as trash bags for specific trash. But for trash that could easily tear paper and are wet plastic is the only bag that can do the job but by doing this small effort of using less means I wont have to buy as many plastic trash bags. A few items I feel like I can replace such as paper towels by using rags instead. By buying paper towels you also buy plastic it comes in and when using a rag yes it uses water but in all it is less harmful than paper towels.  Another thing I wont be buy anymore are is plastic silverware and plates and or Tupperware from now on I will be using glass wear what keeps food better.