Seventh Generations Green Features

Seventh Generation is an American company that sells eco-friendly cleaning supplies and personal care items. Seventh Generation produces plant based products made from sustainably sourced ingredients. Their mission is to “create a more healthy, sustainable, and equitable world for the generations to come.” They have many goals in place in order to maintain this mission. One goal  is for one hundred percent of their products and packaging to use bio-based or post-consumer recycled materials. Right now, their packaging is environmentally friendly and is used from recycled materials. The products are non-toxic and don’t contain chlorine bleach, phosphates, dyes, NTA or EDTA. They’ve also designed their packaging to be completely recyclable. Furthermore,  they recently eliminated synthetics in all fragrances and don’t conduct animal testing. 

In addition to producing sustainable products, Seventh Generation also donates ten percent of profits to non-profit community, environmental, and health business organizations. Right when you get to the Seventh Generation website there are tabs that outline their values, products, and their participation in activism. Under their activism tab they outline all of the issues they care about. One of the biggest issues being addressed right now is Line 3, keeping fossil fuels in the ground. Additionally, they have links at the bottom of the page that lead to other websites about climate justice and equity. They also provide links that allow users to get involved in the activism. 

Furthermore, Seventh Generation has another page on their site that outlines their environmental savings on products. Their savings ticker is based on average daily sales for some products in Canada and the US. It details the amount of trees and petroleum saved when you purchase a seventh generation product. The products for trees saved include; paper towels, bath tissues, and facial tissues. The products for petroleum saved include; Liquid Laundry, Free & Clear and all scents, all sizes, dish liquid, all scents and  All-Purpose Cleaner.

Seventh Generation also supports the Sierra Club’s Ready for 100 Campaign. The campaign is an environmental initiative to get cities in the US to commit to one hundred percent clean and renewable energy usage by 2050. They also have a foundation, Seventh Generation Foundation. The foundation supports community activism and also offers grants to non-profit organizations.  

 

Little Changes-Big Differences

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From 2 million tonnes per year to 381 million in only 65 years. Our plastic consumption is increasing immeasurably, especially in recent years. We can’t even imagine how our life without plastic would be because everything is made of plastic in our life’s as we saw in the last Blog. However, our life of plastic has disastrous consequences for the natural environment. Just 9% percent of our plastic will be recycled and only 2% will be recycled effectively the other 7% will be downcycled. The remaining plastic land in our environment especially in our oceans. Oftentimes the marine creatures think the plastic waste in the ocean is food but, plastic is indigestible, and the animal can thus no longer eat food and starves to death with a full stomach. And with the seafood, the plastic is landing on our plates. That is just one example of how plastic has catastrophic impacts on our environment, but it shows that we need to reduce our plastic use.

I began to think about how I can use less plastic in my daily routine, and I was surprised how many opportunities I have to reduce my plastic. The following table is showing some examples:

Type of Grocery item Brand I buy now Less Plastic Alternative
Waterbottle Vittel Reusable bottle made of glass or stainless steel
Cornflakes General Mills Cornflakes packed in a cardboard box (Mymuesli) or buy it in a Packaging free grocery store
Choclate Hersheys Packaging made of cardboard and compostable film cellulose

(Nucao)

Detergent Tide Packed in cardboard box (dropps)
   

 

 

From Plastic to plastic-free Care and Cleaning items

Type of Product Brand I Buy now Less-Plastic Alternative
shampoo Kérastase solid shampoo without plastic packaging packed in a cardboard box (Foamie)
Face mask Luvos Made it own your own
Brush L’ange Brush made of wood and has natural bristles (Aveda)
soap softsoap Packed in Cardboard (Dr.Squatch)

Those are just a few examples but there are various plastic-free alternatives especially in this to categories of items. Besides I found for the products easily and rapidly after searching on the Internet a plastic-free alternative which is more sustainable. In the Grocery store, it was more difficult and took more time to find the plastic-free alternative and there was not a wide of goods. Another disadvantage is that plenty of plastic-free items are much more expensive than plastic items. For example, my pack of Cornflakes General Mills costs 5$ whereas a pack of Mymuesli would cost 10$ which is the double price. Unfortunately for me as a student with not much money it is difficult to replace many items I use now and buy instead the expensive plastic-free alternative. However, there are as well fewer Plastic Alternative, which is cheaper especially if you focus on reuse, refuse, or repair the items. For example, if I use a reusable bottle and fill it up with tap water instead of buying always new water bottles, I would save money as well as if I made a face mask on my own instead of buying it in the store.

My plastic items and some alternatives

(My plastic items and some sustainable alternatives)

I believe that little changes in our daily routine can make a difference, particularly when everybody thinks like this. Therefore, I considered that I will replace, reuse and refuse some plastic items in my life (In addition to them I mentioned in the last section). The first item I will replace is my shower soap the same brand I use at the moment has a plastic-free alternative and costs just 2 euros more. Another thing I will refuse is the plastic cutlery and cups in the dining halls. Instead, always get new plastic forks, knives, and spoons I will bring my plastic-free cutlery, or I will reuse my plastic cutlery. And I will try to bring my reusable water bottle to the dining halls that I don’t need to use a plastic cup. An item I will reuse are bags then always when I purchase something I get new bags now I will try when I go to the grocery store to always bring my bag with me that I don’t need to get another one.

(plastic-free and “normal” shower soap)

Nevertheless, there are plastic items I can’t replace at the moment and one of the items is my laptop. I use it every day and depend on it for example to write this Blog. Furthermore, I couldn’t find a plastic-free option and if they are some, they are probably not financeable for me.

In conclusion, we must stop using so much plastic because it has already catastrophic consequences for our environment, and it will have huge impacts on the future of our planet. Therefore we need to reduce our plastic use. We don’t need immediately to live a plastic-free life because of plenty of necessary items we can’t refuse or replace at the moment, but we can try to take little steps to a more sustainable and plastic-free life. If everybody in the world just takes a little step and refuses a few items in his daily life it would be a big step for all of us and will make a huge difference for our planet.