Although we must still focus on the amount of plastic we consume and use to help reduce pollution, when companies do not promote and practice sustainability, consuming sustainability can be hard.  Things necessary to my life are not always sustainable.  Sometimes, I do not have the option to choose between an eco-friendly product and a non-eco-friendly product.  Products such as medicine are not available in eco-friendly packaging, but are necessary to my life.  Areas that I can make a difference by preserving our Earth is choosing sustainable businesses whenever I can.  Peachy Sea Co is a brand I support that chooses sustainability, and promotes their message.

This company was started by one of my good friends and coworker, Hannah Susane.  The company’s tagline is something that stands out to me.  On the website it says, “Made with all (un)natural ingredients”.  When I first read this, it took me a minute to figure out what it meant.  Soon realizing that all the bikinis are made from collected water bottles found on polluted places such as beaches and parks, it clicked.  All though the bikinis are made to reduce the problem of plastic pollution, sadly, so much pollution has already been done that there needs to be ways to reuse what has already been produced and trashed to extend the plastics life cycle.  Instead of generating more plastic for the bikinis to be made, Hannah uses what has already been generated and polluted to make something that can last a lot longer, and have more purpose than just staying a bottle in a landfill. 

Beyond the sustainable measures being taken by cleaning up nature and reusing the plastic found, Hannah also makes every bikini to order.  As a small business, she is able to do this so there is no more energy wasted than necessary.  It also ensures that if the bikini style suddenly goes out of style, or the season changes, there are no bikinis that were made to go to waste in another landfill, right back where the products to make it came from.  Hannah also uses her business to promote other ways to be sustainable through social media.      

Because Peachy Sea Co is a brand new company, the global impact is still very small.  This should not be something to deter small businesses from being sustainable.  At the rate plastic is being consumed and discarded, every reduction helps.  One plastic bottle has much more impact than we can imagine.  Reducing that one plastic bottle makes an equal impact for the better.

I believe for people to change their purchasing habits from buying the cheapest, most convenient, and harmful product, the alternative should be made high quality and competitive with other brands.  Peachy Sea Co has trendy bikinis, at an extremely affordable price, made very high quality.  It is extremely competitive with unsustainable brands such as Shein and Urban Outfitters.  If you really care about our Earth, every little effort to put an end to the production and consumption of unsustainable materials can make waves (and keep the actual waves clean) on our one Earth.