Suzanne Lee
2/9/09
Anth 319
***Sorry this is longgg, Joey! Its kind of a weird format because I based it off of the textbook…
A Passion for Pizza: An Ethnographic Study of Pizza Shop Culture and the Artistic Aspects of its Success
Summary: This study proposes to discover the intricacies behind the popular setting of neighborhood pizza shops and the artistic elements associated with pizza making, as well as those needed to create a casual environment that is expected of pizza shops. This will be accomplished by “making strange” with this familiar scene, specifically at D’Allesandro’s and Andolini’s, two popular pizza shops in downtown Charleston, SC. Research will be conducted through observation, interviews, film, photography, and hopefully participant observation. It is expected that the outcome of this study will inform the public of the details, talent and pride behind what is often considered to be an informal and perhaps “unimportant” practice that is taken for granted in American culture.
Rationale: This study is worthy of research because there have not been any extensive projects completed on this specific topic. The study is also a reflection on trends in American society, which is a common basis for research. In this trend, pizza shops and the performance of their employees are seldom recognized as noteworthy. In fact, society often considers people associated with this business to be lazy or unprofessional due to the laid-back environment associated with their work. Yet, Americans are incredibly reliant on pizza shops, in particular their delivery service, which is a reflection on how much Americans desire and crave pizza. The culture of pizza shops and the art behind their tasty creations are greatly taken for granted by those who have come to expect this service as a norm or standard in American culture. This study will uncover the dynamics of keeping a business local and popular, and reveal the rivalries that exist between the shops who accomplish this best. It may also heighten the general public’s awareness about the unknown and seldom recognized artistic aspects of pizza shop culture, reducing the stereotypes of a skilled and interesting group who have been forgotten amidst the expectations for their services.
Conceptual Areas of Inquiry: This study hopes to inquire about the untold aspects of pizza making and pizza shop culture through their unwritten rules and routines. This may include the “art” of making a pie, discovering whether a hierarchy exists between cooks, delivery drivers and servers, how to maintain the casual environment that is expected from a pizza shop, the rivalries that can exist between similar businesses, stereotypes associated with the occupation, the presence of secret ingredients or recipes, and how entertainment and décor play a role in establishing a popular pizza shop.
Hypotheses/Research Questions: There is no formal hypothesis for this study, given that the objective is to interpret and discover the feelings and ideas about pizza culture that are held by its members. Research questions include:
– Do employees feel that making pizza requires talent? Would they consider it creative or a form of “art” by any means?
– Do employees think that customers who eat pizza in their shop have a different experience from eating at a corporate/chain pizza shop or eating a delivered pizza in their home? If so, what elements are needed to make this experience possible?
– How do employees feel that they are stereotyped when working at a pizza shop? Do they, themselves, take their job seriously? What sort of pride is associated with working at “their” shop?
– In such a laid-back environment, how is authority established among employees?
– Do hiring managers consider a certain type/style of person that they think will uphold the image of the pizza shop when choosing future employees? Does a certain type of person eat at the shop? Is it a welcoming environment for the general public?
– How do employees attempt to expand people’s view on various types of pizza instead of sticking to the popular cheese or pepperoni? Do they think there’s a limit for creating new pizzas that are too strange or unexpected, regarding topping combinations?
Methodology, Protocol, and Logistics: The selected research methods will produce data that address the study’s goals by maintaining focus of the main objectives. The protocol for this study involve confidential interviews, photography, voice recording and film taken after consent from the subjects, respectful observation, and frequent reminders that subjects are participating by choice and are free to leave the study at any time.
Analysis: Analytic procedures will include reviewing voice recordings, transcriptions, and answers to written interview questions and surveys, as well as interpretation of the subject’s comments, responses and attitudes to assess their reliability and the validity of the information they provide as a legitimate source of insight into pizza shop culture.