Extra Credit: What’s the Difference between Marketing and Education?

Before taking classes based on public health and the environment, I would have told you that marketing and education are similar in many ways.  After taking classes on these subjects, though, I would have to say that they aren’t as much alike as I previously thought.  Marketing and education is basically profit vs. helping.

When companies are marketing their products, they may tell the truth about them but for the most part the truth is tweaked or over-exaggerated.  Many companies market that their products are “green” or “eco-friendly” or “low fat.”  But are the products they are marketing really as safe and healthy for the consumers as the company makes them out to be?  Companies want their products to sell so when marketing them, a consumer may not get an honest truth.  Or, the consumer may get a potion of the truth.  This can often happen when a product says “LOW FAT” in capital letters on the front but then when you turn the product over, in tiny letters are all of the issues the product has or could cause.

When a company is educating their consumers, they want them to know the facts.  The company will tell their consumers the truth, bad or not.  When educating someone about an issue or product, the person will be presented with facts that do not glamorize or make the product look better.  It is important when educating to not have a bias.

Overall, marketing is a way to make something look good and to make consumers buy the product regardless of if the product is actually 100% what they are telling the consumer it is or not.  Education on the other hand is more about keeping your consumers safe, no matter the profit.  Marketing is a method that is used to bring in profit while education is a method that is used to keep healthy consumers.


2 thoughts on “Extra Credit: What’s the Difference between Marketing and Education?

  1. Very nice. It seems that you are distinguishing between the two by saying one (marketing) is for the benefit of the entity taking the action, while the other (education) is for the benefit of the entity receiving the action.

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