One of the worlds leading car manufactures is also one of the worlds most ecofriendly companies. When you think of car companies you probably think of Ford, GMC or even Honda, but the company that is leading our way into the future is Tesla. Tesla is a car company known for their ecofriendly rechargeable battery, bit they also have invented many different things that make them extremely ecofriendly. Tesla’s company is a perfect example of a company who is aware of the triple bottom line.
The most common thing that comes to mind when you think Tesla is their cars. While still achieving 5 star safety ratings, they are completely run on electricity meaning very little emission of fossil fuels and green house gases. While this isn’t a complete no emission of green house gases it is a step in the right way. One way they limit it is by running their cars on one hundred percent electricity, and the use of solar panels at their recharging station also helps limit emissions. Their car is a perfect example of Tesla thinking of the triple bottom line. Their cars are affordable, better for the environment and also offer a good profit line for the tesla company itself.
They are also producing other non-car products. The founder and CEO has founded a reusable rocket that was built for under half of any rocket ever before. He also has just recently reveled Tesla’s Semi which would lead to taking away some of the least fuel efficient cars being taken off the road, while also saving companies millions in gas, due to being electric. These things also help support the triple bottom line and make it obvious that Tesla is at the forefront of ecofriendly manufacturing.
They have also come out with solar panel roofing that looks extremely similar to normal roofing, while being much more durable. They are also affordable due to the money you would save with the electricity bill. This could help make solar panels available for more than just the wealthy. This has been a common theme through out Tesla’s business plan, making ecofriendly products more available for the common person. This all relates to the idea of the triple bottom line. They are attempting to make the best solar panels for the people while also keeping their profit line sustainable.
The triple bottom line is a concept that people around the world are pushing. It is a framework where a company focuses on the People, their Profit, and the environment. I believe that this is extremely important for companies around the world, and for a company like Tesla to be so successful both economically and environmentally it can be seen as a framework others should follow. With the world changing at the rate it is now it is not only going to take ecofriendly companies but also eco friendly consumers. People need to invest in solar panel roofing and electric cars to help make our way of living more sustainable for the future.
I love the idea of the solar panels that look just like roof shingles. It may sound petty, but some solar panels can be an eyesore! The problem with purchasing solar is that everyday there are new discoveries that make it smaller and more efficient, therefore, no one wants to buy it until the best model is out! I hope someday that every home is required to have solar panels.