https://iusustain.wordpress.com/2013/06/03/sustainable-advertising-2/

 Alexis Waters-Peterson

I did a blog post on media analysis because I find it very interesting when information is presented in an enjoyable way. This allows the audience to use their imagination to create an explanation of what is being displayed. I choose to further review this advertisement image that depicts sustainability largely. This certain advertisement does not include text or a subtext, I feel its main purpose is to allow the audience to come up with their own interpretation behind what is being shown. This image has a logo of a panda with WWF written under it. This is the company who produced this ad and a conservation organization. WWF stands for World Wildlife Fund, which is an organization that promotes nature and wildlife sustainability. Their mission is to not only to save natural habitats and promote actions to stop global warming, but also to save animals in these habitats that have been affected already. Showing the nature and wildlife devastation that is occurring is what one of the goals of this ad. Another goal is to show nature as the thing that provides life being slowly killed off. The trees are shaped as a pair of lungs, which lungs are known to provide air and sustain life. The deteriorating part of the lungs represent the nature being killed off. Humans need their lungs to provide air to the rest of the body to keep the body’s functions working. The air in the lungs keep the brain working. This is a perfect example of how nature works just like the picture represents. If one part of nature starts being negatively affected the rest of nature’s “body” will start having negative effects. These effects are but not limited to extinction of animals and climate change. The value, I feel, that is represented is keeping up the source of life alive and healthy before it is too late. This relates to a lifestyle that is silently suggested which is maintaining a healthy atmosphere limiting global warming effects. The point of review represented is devastation will eventually take over if we do not find a way to sustain our natural habitat. The questions I had about this image is what exactly has happened to the part of the trees that has been destroyed, and where is the location supposed to be. I want to know, has fires or just global warming caused the trees to die. I found doing a media analysis very interesting due to the room for abstract thought from observing. I really enjoyed being able to come up with my own story as to what is trying to be shared through the image. This media analysis reminded me of the in-class activity we did where we walked around the room observing and writing down what we thought of the multiple pictures around the room. When analysis this image I used some of the methods from class. I wrote down what I noticed in the picture and what it meant to me.