This advertisement was found under the health and wellness tab of Today’s website. The text of this ad reads, “When communities get better, the world gets better”. The saying is a bit over exaggerated but makes sense in the case that communities make up the world and therefore when one gets better the other will do the same. Although, I believe that this statement can also be proven wrong. For example, our world has gotten better in the sense that we have made a ton of progressions throughout history into a developed country. As we have learned in class, the world has not gotten better at preserving nature, becoming sustainable for the sake of earth and our future generations, etc. The bottom right corner of the ad reads “The Y. For a better us”, promoting the idea that there are benefits to having a Y in the community. The YMCA logo is placed in the top right corner of the ad to denote that this ad was created by the YMCA Company. The ad addresses the community through text, but only captures a picture of one specific individual in the picture. The ad consists of a young, African-American boy smiling as he rests against the handlebars of his bike. Is the ad attempting to target one specific race, gender, or age range? The background and the bike as a whole are omitted from the ad. For all we know this could be a random boy playing outside with no affiliation to the Y. He may not even be physically riding a bike given that the background is unclear. The boy could also just be posing for the picture instead of genuinely enjoying his bike ride as the viewer would assume. Embedded below the primary text is a bright green donation button. The goal of the ad is to receive donation money from people that come across the ad by promoting healthy living, unity, and a better world overall. The ad does not state specifically that the company wishes to use the donation money on improving their YMCA facilities although it is strongly implied through its text. By giving the company more money they can expand and improve their facilities which in turn will bring satisfaction to the company, as well as, residents that attend the Y, if that is indeed the company’s intention. Some viewers may see it strictly as a money bribe. Others may be able to see past the donation urge and see its promotion in healthy living through community efforts and activities and physical activity. Because a child is depicted in this ad it targets families or individuals with kids. Parents of younger children may see this ad as an opportunity to get a break from their kids. Not only will the parents get a break, but the children will have something healthy and/or active to partake in. An older crowd or individual without kids may find the ad to be inapplicable to them and only see the ad as a plea for donation.