Sustainably Advertisement

My media analysis is on an advertisement that focuses on the sustainability and the impacts we, as a population, have on the earth. There is text throughout the duration of the video that explains what has been done to earth and what change can be put into place to fix these negative impacts. The video has no spoken words, so the information conveyed is completely dependent on the text given on each slide of the advertisement. This seemed to be a good strategy because I had to pay close attention while watching the video in order to understand what was being explained. This tactic also was successful in keeping my attention because of the images that was presented behind the text. Some of the images were very detailed and allowed me to see the devastation clearly. This ad was created by the company called Bioengineering Group in thought of Earth Day. The main goal of this ad is to convey to the public viewing the issues that are surrounding global sustainability. The goal is to give a visual of what these impacts look like in different areas in nature such as land and aquatic life. The main value represented in this ad are to know the issues and not to ignore them, not to sit around and watch it happen. This is based on a lifestyle of taking charge. When you see something wrong, you do what is in your power to fix it. In this case we see disaster and the video is showing we can not ignore it. The point of view is from a negative view point. I do not see much of a positive message as to what we as humans are doing to help this issue that has turned into a large problem. People might see this and feel somewhat offended due to the drive of the message that we are causing these issues. No one likes to have the blame on them even if it is true. Aside from the feelings may have, I think this video is more from an educational standpoint and just meant to inform. The video starts of with the pictures of pollution that is being caused worldwide. It then goes on to explain how short of a time we have been on this earth when compared on a large scale. This was the same thing we learned from the video in class. it also informs the viewer that we have changed earth’s surface faster than nature has. This fact surprised me. Next, the video defines sustainability which I found very helpful because some may not know what that definition is. The video then ends with motivation to change our ways to promote sustainability. This video was very easy to understand, and the message was clear. The ad did its job of educating and informing the problems just by pictures and a few words. I felt motivated by the end of watching it to go out and make a change!

-Ayanna Starks

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