On November 11th, 2013 at 8pm I attended the Monday Night Concert Series of the College of Charleston’s Chamber Orchestra. It was held at the Sottile Theatre located on 44 George Street, which was interesting considering most Monday Night Concert Series are held in the Recital Hall in the Simons Center for the Arts. After going into the Sottile Theatre and seeing the orchestra set up on the stage, I then realized why they were in the Sottile Theatre and not the Recital Hall. I have never been to see live orchestra play and let me tell you, from now on I will go to see live orchestra as much as I can! I absolutely loved it, I completely fell in love with all the songs they played. The theme of the concert was dances from around the world, so they played different types of orchestral dances from different parts of the world. My favorite they played was Danzon No. 2 composed by Arturo Marquez.
Recently in class we have been discussing about marketing and how it is a very important part to the four P’s that are a part of the organization’s overall strategy. The promotional aspect of the marketing mix is usually divided into a mix of types of advertising. I knew about this concert because it is published in the CofC’s Fall 2013 Events Calendar. I also discovered that there is a post about the concert on the CofC’s School of the Arts blog, which I hyperlinked to earlier. As I was doing some research about the orchestra I came across the online website for the Charleston City Paper that advertised the concert. They also have a facebook page where they post their upcoming concerts and news. This is a great variety of marketing because they are not only getting the word out to college students, but also to anyone who picks up a fall calendar, anyone who reads the newspaper, and anyone who gets on social media. I would definitely recommend seeing the College of Charleston ‘s Chamber Orchestra because they are truly talented and give you chills once they fill the air with sweet music! If you like listening to live music, then you should definitely go, its very nice to hear them play.