From Guest Blogger and Office Web Content Designer Walter Blair
I wrote last summer about my interest in information and some of the ways I was exploring the information problems that organizations such as our own face. I saw two big areas where information is increasingly difficult to handle – managing information flow within an office as well as effectively communicating information to the public.
It’s interesting for me to revisit my thoughts from when I was only a few months into my work with the Office of Sustainability. I was just becoming familiar with the goings on of my coworkers and the College as a whole as well as getting a feel for how I could marry my talents with the Office’s needs. Having now been in the Office through one full semester’s cohort of interns, I’m still very much interested in the information-related projects that I was pursuing last summer. The Mendeley research library, for example (geeky but aaawesome!) seems to me more important than ever to help sustain all of the amazing knowledge and experience gained from our interns as well as sustainability offices at neighboring institutions. While we’re on the subject of my geekdom, it’s worth mentioning that when our new multimedia intern Drew suggested that the Office could benefit from a logical filesystem that he could create for us, I almost wept with joy (Drew, you are the man). But projects aside, what I’d like to share at the moment is how my perspective on information has developed since the summer.
In some sense I feel like I’ve been catching up for the last few months. I was very interested in learning how to present information online in a way that was convenient, intuitive, and maybe even slightly attractive. I’ve been working hard to pick up skills in web design in order to better communicate information to the public. Check! Aside from dabbling in some pretty cool AWS technology, I feel like I have recently caught up to maybe 2004-2005 in terms of a fluency with online resources. A feat of which I am nonetheless very proud!
Now I’m facing the new information problem – communicating with the public is not really about having pretty websites anymore. They certainly don’t hurt, but what I realize now is that communication is about reciprocation. This is a pretty big step for a guy who still has a flip phone.
I understand that social media tools have been around for a few years now, but what taught me the lesson that effective communication requires mutual engagement and interaction wasn’t signing up for Instagram. Teaching in the classroom has helped me understand that students are at their best when they feel like they have a voice and when they realize that they have important lessons to teach fellow students as well as the professor.
My sense of how to share information has changed, and now it’s time to learn the necessary skills for the task at hand. I can’t think of a better context in which to do it – the Office of Sustainability has been a wonderfully supportive and challenging environment. I’m excited about our new online magazine Synergies, because this publication is an awesome opportunity to take our Office’s capacity for communication to the next level. We are reaching out into the broader community and region and will therefore have even more opportunities for our students to learn new skills and perspectives in the process. I can’t wait to share what happens next.