Post from Calley Moore

During our first meeting I was assigned to brainstorm marketing strategies.  I came up with the following: to get the parents involved, advertise with flyers, get teachers to carpool, link with smart phone app, present idea to classes so that people can link class schedules, make it easy to sign up and have event sign up for weekend activities.  My next assignment was to come up with a slogan for the actual flyers and for the website. My slogan: Sometimes a little company is better, locomote together.  We then compiled everyone’s ideas and made a survey.  Then we each stood outside the library and asked students and faculty what images/slogans they liked.  They were more attracted to the slogans that implied they would save money.  After the research was done, I was assigned to make the two flyers which we showed in the presentation.  We had one final meeting the night before the presentation where we put everything together and discussed what everyone would talk about.  We have our event in early January to present rideshare!